Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak

• Main Author: Ishak, Norzi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Awareness; Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/27675/1/PPb_NORZI%20%20ISHAK%20BM%20M%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/27675/

This research is to study about factor influencing the customer awareness towards Sime Darby foods product on business market. The study was conducted in one of the largest plantation company in the world company which is, Sime Darby Berhad, specifically in Sime Darby Plantation marketing department...