The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat

• Main Author: Mihat, Muhamad Sukur
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/25556/1/PPb_MUHAMAD%20SUKUR%20MIHAT%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25556/

This research attempts to find the level of customer loyalty and their relationship in Bank Islam Melaka. In order to do this, a questionnaire is designed and validated, then based on the data which is gained from the sample of 60 respondents that is volunteered to complete multiple self-administere...