A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad

• Main Author: Saad, Nur Amalina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Telephone industry; Marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/25820/1/PPb_NUR%20AMALINA%20SAAD%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25820/

In the competitive marketplace today, every smartphone brand are trying to enhance the own performance of product to satisfied their consumer and to attract the consumer to be loyal with the brand. The consumer will be loyal if they have a better experience with the product. Not even that, the produ...