Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]

• Main Authors: Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Kamarolzaman, Noraishah, Mohd Hatta, Hazieqa Syabilla
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Branding (Marketing); Market surveys. Including brand choice. Brand loyalty; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/38662/1/38662.pdf; http://ir.uitm.edu.my/id/eprint/38662/

Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today’...