Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan

• Main Author: Roslan, Siti Nur Fashah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/31283/1/31283.pdf; http://ir.uitm.edu.my/id/eprint/31283/

Ar Rahnu is the most popular tools or mechanism in helping people who are from the middle and the lower income range. In addition, the level of the acceptance of the people toward Ar Rahnu shows an increase from time to times. From this reason, one study is conducted with the aim to identify the fac...