Trust, commitment, and customer intimacy towards customer loyalty of Bank Islam in Kuala Lumpur / Muhammad Amirul Mukminin Mohammad Rosle

• Main Author: Mohammad Rosle, Muhammad Amirul Mukminin
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/72874/1/72874.pdf; https://ir.uitm.edu.my/id/eprint/72874/

These days, Islamic banking is not simply rivaling regular and outside banks, yet in addition with Islamic window frameworks. Malaysia have built up the principal Islamic bank in 1983 with the development of Bank Islam Malaysia Berhad (BIMB). As some other banks in Malaysia, the Central Bank of Mala...