Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin

• Main Author: Sharifpuddin, Khairul Bariah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/25078/1/PPb_KHAIRUL%20BARIAH%20SHARIFPUDDIN%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25078/

FAMA has introduced the Agromas brand to promote agro products that have the potential for the domestic and export markets. The market shares of Agromas product in FAMA Tangkak was increased every year. It shows that SMI’s products are more acceptable nowadays in the market. The objective of the st...