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Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar

The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty...

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Bibliographic Details
Main Author: Moktar, Muhammad Fadhil
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Online Access:http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/21568/
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http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/21568/

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