A study on customer’s satisfaction toward quality service provided by Bank Islam / Norlaili Mohd Yusof

• Main Author: Mohd Yusof, Norlaili
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/44717/1/44717.pdf; http://ir.uitm.edu.my/id/eprint/44717/

This study is to investigate the customer satisfaction towards quality service provided by BIMB in Besut, Terengganu. It focuses to the customers who use the counter service of BIMB in Besut. The theoretical framework for this study consists of dependent variable and independent variables. The depen...