The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud

• Main Author: Mohd Daud, Mohd Fadzil
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing; Market surveys. Including brand choice. Brand loyalty; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/23282/1/PPb_MOHD%20FADZIL%20MOHD%20DAUD%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/23282/

This research is carried out to investigate the assessment of the promotional tools that have been implemented by Institute of Management Melaka (IMM). IMM is a subsidiary of Melaka State Government and is managed by the Melaka Chief Minister Department. The main functions of IMM are to provide impo...