Factors influencing customer-based brand equity with repurchase intention towards RNS marketing company / Yasmin Hazwan Hanis Ho
Brands have been established to be a source of competitive advantage and have been forwarded as valuable asset for any organization (Aaker, 1991 & Gray, 2006). According Aaker (1991) brand equity consists of five dimensions which is brand awareness, brand image, perceived quality, brand loyalty...
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| Format: | Student Project |
| Language: | English |
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2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85116/1/85116.pdf https://ir.uitm.edu.my/id/eprint/85116/ |
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