Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi

• Main Author: Noor Azizi, Syaza
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/31479/1/31479.pdf; http://ir.uitm.edu.my/id/eprint/31479/

The study purpose is to identify the Antecedent of Customer Loyalty among Celcom User. 160 respondents were chosen from customer who came in to the Blue Cube for customer service activity. The findings shows that only two independent variables (trust and perceived service quality) have significantly...