Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi

• Main Author: Mohd Fauzi, Nazatul Suzana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/23494/1/PPb_NAZATUL%20SUZANA%20MOHD%20FAUZI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23494/

This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors...