Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir

• Main Author: Kadir, Norlilah
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/26995/1/PP_NORLILAH%20BINTI%20KADIR%20BM%20S%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/26995/

Scientific data related to the factors that affected consumers comes and visit the fish market is very limited. Therefore, the preferences of consumers towards Fishermen's Market were evaluated by used 100 consumers as a sample to responded questionnaire. The questionnaires that fulfill by resp...