Customer intention toward life insurance product / Mohd Rahim Ab Molok

• Main Author: Ab Molok, Mohd Rahim
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/69290/1/69290.pdf; https://ir.uitm.edu.my/id/eprint/69290/

Purpose - This research is conducted to identify what are the factors and the most important factor influencing customer purchase intention towards life insurance influencing. The research also identifies the best marketing strategies to influencing customer purchase intention towards life insurance...