Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham

• Main Author: Badrul Hisham, Muhammad Ikram
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Youth; Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21588/1/PPb_MUHAMMAD%20IKRAM%20BADRUL%20HISHAM%20M%20%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21588/

This research purpose is to study the factor influencing consumers’ eWOM intention among generation Y towards travel destination. Electronic word-of-mouth (eWOM) have received significant attention in recent years which could influence the purchasing decisions of consumers. Thus, eWOM can happen in...