Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz

• Main Author: Abd Aziz, Wan Shazana
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/31789/1/31789.pdf; http://ir.uitm.edu.my/id/eprint/31789/

In maintaining the customer retention, the case studies have taken place in MPH Bookstore Great Eastern Mall. The issue that has been arising in this company is the dissatisfaction of the customer towards the company and how the company take an action to retain the valuable customer as their loyal c...