The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani

• Main Author: Abdul Rohani, Nor Fitrina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/28452/1/PPb_NOR%20FITRINA%20ABDUL%20ROHANI%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28452/

Media is important to all countries in using in marketing strategic planning. In this project will focus consumer awareness on media commercial through radio, newspaper, magazine, billboard and brochure of direct response in zakat, Kuala Lumpur. A problem is the collection can show with the graft on...