The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza

• Main Author: Muhammad Redza, Natassya
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/27454/1/PPb_NATASSYA%20MUHAMMAD%20REDZA%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/27454/

The objective of this study was to examine the influence of online advertising in enhancing consumer purchase intention. The technology acceptance model and the theory of reasoned action were employed to develop the conceptual framework. Four factors, website design effectiveness, website security a...