Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan

• Main Authors: Md Tarmudi, Suhaili, Ruslan, Muhammad Amnan
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/31429/1/31429.pdf; http://ir.uitm.edu.my/id/eprint/31429/

This research is mainly focus on the packaging elements that influence consumers buying behavior towards Aeon Big house brand. The objective of this study is to determine the level of consumer buying behavior and to study the affect of packaging attributes (design, colour, material, labeling) on con...