The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]

• Main Authors: Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/33913/1/33913.pdf; http://ir.uitm.edu.my/id/eprint/33913/

Geographical Information Systems is widely used and applied in the real world business operation because of it capabilities to manage customer, by visualizing customers value in the geographical platform. The increase of GIS usage for managing customers are become new approaches to business because...