The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi

• Main Author: Suhairi, Nurkhairiyah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/26309/1/PPb_NURKHAIRIYAH%20SUHAIRI%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/26309/

These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards t...