Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya

• Main Author: Mohd Yahya, Khairil Imran
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25069/1/PPb_KHAIRIL%20IMRAN%20MOHD%20YAHYA%20M%20BM%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25069/

In order to strengthen the local market for Kazzponic Sdn. Bhd. the important thing of marketing mix that come out from my survey is in terms of the promotional mix. This is because the promotion involves disseminating information about a product, product line, brand, or company. The promotional mix...