The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah

• Main Author: Abd Patah, Alfiee Qusyairi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Sales promotion
• Online Access: http://ir.uitm.edu.my/id/eprint/21391/1/PPb_ALFIEE%20QUSYAIRI%20ABD%20PATAH%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21391/

In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, MSCorp had used almost all tools to promote their products to the public, but then, it still doesn't show any positive results. Wi...