Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin

• Main Author: Amiruddin, Hana Azleen
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21404/1/PPb_HANA%20AZLEEN%20AMIRUDDIN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21404/

KTM Berhad operates several intercity train services under the brand name KTM Antarabandar (KTM Intercity). Most of the services operate from Kuala Lumpur Sentral Station in Kuala Lumpur. However, there are several train services which operate solely along the East Coast line between Tumpat and Gema...