Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad

• Main Author: Mohamad, Mohd Faizal
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21477/1/PPb_MOHD%20FAIZAL%20MOHAMAD%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21477/

Lembaga Tabung Haji (TH) operates as an alternative financial institution providing "halal" investment opportunities to Malaysian Muslim depositors. Facing new competition from other financial institutions, which providing Islamic bank service, TH management feels that TH must provide the...