Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

• Main Author: Zaki, Iffah Bazilah
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administration (Hons) Marketing 2015
• Subjects: Consumers. Consumer demand. Consumption; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Personal finance. Financial literacy; Income and expenditure. Budget
• Online Access: http://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf; http://ir.uitm.edu.my/id/eprint/34844/

The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...