Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki
The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...
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Bachelor of Business Administration (Hons) Marketing
2015
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my.uitm.ir.348442020-10-01T01:45:56Z http://ir.uitm.edu.my/id/eprint/34844/ Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki Zaki, Iffah Bazilah Consumers. Consumer demand. Consumption Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Income and expenditure. Budget The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to measure the relationship and the most influential factor that will affect the spending behavior. The result indicate that the financial literacy give the most influence towards the spending behavior. The result also showed that financial literacy and the socialization agents is significant to the spending behavior while the brand image is not significant to it. These result are important to the practiotioners as it shows that this study can be apply to the university to enhance their students’s financial mangement through many ways such as through workshop and classes Bachelor of Business Administration (Hons) Marketing 2015-07 Monograph NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf Zaki, Iffah Bazilah (2015) Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished) |
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Consumers. Consumer demand. Consumption Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Income and expenditure. Budget |
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Consumers. Consumer demand. Consumption Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Income and expenditure. Budget Zaki, Iffah Bazilah Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
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The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to measure the relationship and the most influential factor that will affect the spending behavior. The result indicate that the financial literacy give the most influence towards the spending behavior. The result also showed that financial literacy and the socialization agents is significant to the spending behavior while the brand image is not significant to it. These result are important to the practiotioners as it shows that this study can be apply to the university to enhance their students’s financial mangement through many ways such as through workshop and classes |
format |
Monograph |
author |
Zaki, Iffah Bazilah |
author_facet |
Zaki, Iffah Bazilah |
author_sort |
Zaki, Iffah Bazilah |
title |
Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
title_short |
Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
title_full |
Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
title_fullStr |
Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
title_full_unstemmed |
Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki |
title_sort |
factors that influencing spending behavior among sultan zainal abidin university students / iffah bazilah zaki |
publisher |
Bachelor of Business Administration (Hons) Marketing |
publishDate |
2015 |
url |
http://ir.uitm.edu.my/id/eprint/34844/1/34844.pdf http://ir.uitm.edu.my/id/eprint/34844/ |
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1685651242940891136 |
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13.18916 |