Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan

• Main Author: Muhamad Mazlan, Norhayati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Environmental aspects. Green marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/27761/1/PPb_NORHAYATI%20MUHAMAD%20MAZLAN%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/27761/

Nowadays Malaysian governments and other related non-government organizations are moving towards encouraging local society to be more aware with environmental-friendly product and try to enhance their consumption patterns towards that kind of products. On the other hand, developed nations like Europ...