The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail

• Main Author: Ismail, Mohammad Norazham
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumers. Consumer demand. Consumption; Branding (Marketing); Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/20888/1/PPb_MOHAMMAD%20NORAZHAM%20ISMAIL%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20888/

The purpose of this research is to study the contribution and significance of product strategy towards consumer acceptance: A case study of JKING Sdn. Bhd. in Johor Bahru. This study also wants to analyze the relationships between design and consumer acceptance, to identify the relationships between...