The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa

• Main Authors: Damayanti, Adelia Ika, Adhiatma, Ardian, Fachrunnisa, Olivia
• Format: Article
• Language: English
• Published: 2020
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/81602/1/81602.pdf; https://ir.uitm.edu.my/id/eprint/81602/; https://e-ajuitmct.uitm.edu.my/v3/

This study aims to determine how the role of social media orientation towards the quality of relationships and innovation performance through sharing or gathering knowledge between organizations in SMEs. The rise of the use of social media is an attraction for SMEs to look for in maintaining good re...