A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali

• Main Author: Mohd Razali, Haslizahanim
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59482/1/59482.pdf; https://ir.uitm.edu.my/id/eprint/59482/

This project paper is aimed at examining the effect of service quality toward customer loyalty at Telekom Malaysia Berhad. Customer loyalty is important in determining the potential growth of a company in the future, especially in a stiff competitive industry like telecommunication. Telekom Malaysi...