Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

• Main Author: Che Min, Nuradlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21499/

This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success an...