Measuring customers satisfaction: a case study at Courts Mammoth Berhad, Kuching / Hassiah Janaidi

• Main Author: Janaidi, Hassiah
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: HF Commerce; Consumer satisfaction; Customer services. Customer relations; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/61250/1/61250.pdf; https://ir.uitm.edu.my/id/eprint/61250/

Determining customer satisfaction is fundamental to effective delivery of services. Successfully being able to judge customers' satisfaction levels and to apply that knowledge potentially gives an advantage over competitors. Given the vital role of customer satisfaction, one should not be surpr...