Customer satisfaction and loyalty towards foodservice outlet / Abd Rajak Muta

• Main Author: Muta, Abd Rajak
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/90643/1/90643.pdf; https://ir.uitm.edu.my/id/eprint/90643/

In today’s competitive business environment, creating customer satisfaction is important to the success of a business organization. Many belief customer satisfactions can lead to loyalty; increased customer loyalty can lead to increase in profitability. However satisfaction is a very subjective issu...