Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

• Main Author: Abang Abdulrahman, Abang Zainoren
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2012
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf; http://ir.uitm.edu.my/id/eprint/19084/

Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing...