Customer satisfaction and loyalty of Desa Ilmu local supermarkets / Nor Sara Morni

• Main Author: Morni, Nor Sara
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/42578/1/42578.pdf; http://ir.uitm.edu.my/id/eprint/42578/

Through Cambridge Dictionaries, supermarket can give the meaning as the large shop that sell many types of food and goods that needed in our daily life. A supermarket is a large, departmentalised retail store that primarily sells food items (Marshall et al. 2001), while a department store is larger,...