The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim
In recent years, word of mouth (WOM) becomes more crucial than other marketing tools. WOM were spreads easily in order to promote product and services. This research aims to study of Lenovo's Smartphone toward consumer purchase behaviour in Kota Kinabalu. The problem statement is to study the i...
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Main Author: | Asim, Norasimah |
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Format: | Student Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/50604/1/50604.pdf https://ir.uitm.edu.my/id/eprint/50604/ |
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