The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari

• Main Author: Johari, Nurul Afifah Aniqah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/28556/1/PPb_NURUL%20AFIFAH%20ANIQAH%20JOHARI%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28556/

This study examines on Customers Interaction and Brand Awareness. The results were collected from 346 respondents through a questionnaire. A survey consists of 27 questions that use a Likert Scale questions to establish measurable values from the respondents. The data analysis intends to determine w...