The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim

• Main Author: Asim, Norasimah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Communication system; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/50604/1/50604.pdf; https://ir.uitm.edu.my/id/eprint/50604/

In recent years, word of mouth (WOM) becomes more crucial than other marketing tools. WOM were spreads easily in order to promote product and services. This research aims to study of Lenovo's Smartphone toward consumer purchase behaviour in Kota Kinabalu. The problem statement is to study the i...