Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob

Muslim population has been increasing globally over the years. Increasing along with it is the awareness of halal consumption. Many Muslims are becoming more aware towards the Halal idea and it has now not limited to food segment but non-food segment as well such as personal care, toiletries, fragra...

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Bibliographic Details
Main Author: Ayob, Azaliana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23443/1/PPb_AZALIANA%20AYOB%20M%20BM%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/23443/
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