Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail

• Main Author: Rj Ismail, Rj Muhamad Irham
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2017
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24460/1/24460.pdf; http://ir.uitm.edu.my/id/eprint/24460/

Rice (Oryza sativa) is the most essential food crop which been cultivated worldwide. Rice production in Malaysia is low compared with other countries other rice growing in the world. This study is conducted at Rantau Panjang because the area is located near the Malaysia-Thailand border. The objectiv...