The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini

• Main Author: Zaini, Amir Haziq
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Product management; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24684/1/PPb_AMIR%20HAZIQ%20ZAINI%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/24684/

The research of the impact of packaging towards Agromas product provided by Federal Agricultural Marketing Authority has conducted. The Agromas product cannot be exist without customer. As such, the customer must be the central focus of the organization. This research has been determined whether the...