Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman

• Main Author: Abdul Rahman, Amal Nur Hurul Ain
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/68462/1/68462.pdf; https://ir.uitm.edu.my/id/eprint/68462/

This study was conducted to get a general overview on the level of customer acceptance towards the BTC Bakery Single Bun that being measures from the 4Ps Perspectives. This research paper is conducted by doing the survey which is using the questionnaires as a medium in gathering data. It involved of...