Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad

• Main Authors: Musa, Aishah, Ahmad, Nor Azirah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/54509/1/54509.pdf; https://ir.uitm.edu.my/id/eprint/54509/

This undergraduate project is to find out the trend of organic food among Malaysian. Generally, the demand of organic food is increasing rapidly due to the awareness on the benefits of organic food. The production of organic food must follow the established organic standard and each organic food mus...