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The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail

The purpose of this study is to determine the impact of WOM towards purchase intention for smartphone among youth generations. The research is based on a sample of 135 respondents. The result show that source attractiveness variables have significant influence on purchase intention for smartphone am...

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Bibliographic Details
Main Author: Tuan Ismail, Tuan Farah Azlinda
Format: Student Project
Language:English
Published: Faculty of Business and Management 2020
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Social influence. Social pressure
Online Access:http://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf
http://ir.uitm.edu.my/id/eprint/28582/
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http://ir.uitm.edu.my/id/eprint/28582/1/PPb_TUAN%20FARAH%20AZLINDA%20TUAN%20ISMAIL%20BM%20M%2020_5.pdf
http://ir.uitm.edu.my/id/eprint/28582/

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