Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin

• Main Author: Nordin, Norfariza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21492/1/PPb_NORFARIZA%20NORDIN%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21492/

This research is to study the consumers' awareness of locally produced snack Agromas-Chip Ubi Kayu in Melaka Area. It contains 5 topics. His study completed after a research has taken place in the period of four month. Chapter one is the introduction of a study as a whole. It contains the ba...