Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor

• Main Authors: Mashahadi, Faizah, Syed Nor, Sharifah Heryati
• Format: Research Reports
• Language: English
• Published: 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/41801/1/41801.pdf; http://ir.uitm.edu.my/id/eprint/41801/

Sale of imported car has been increasing since 2000 even before AFTA were fully implemented. Market share of imported car was 25.9% in 2003 as compared to only 19.6% in 2000. It is an indication that Malaysians are slowly switching their preference for imported cars. With the implementation of AFTA,...