The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu

• Main Author: Bubudan Majalu, Brilliant
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/72018/1/72018.pdf; https://ir.uitm.edu.my/id/eprint/72018/

The purpose of this project paper is to study the influnce of Word of Mouth (WOM) in making decision to come an visit the Tamu KPD which is situated at Teluk Likas. The researcher is focusing on the sources of message and also the message content of Word of Mouth (WOM). For the aid of this research,...