Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon

• Main Author: Saadon, Nur Faziana
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/32581/1/32581.pdf; http://ir.uitm.edu.my/id/eprint/32581/

This research was conducted to carry out a study entitled “Students Purchase Intentions Towards Counterfeit Luxury Fashion Products”. The purpose of this study is to investigate the key factors which lead to the purchase intentions among undergraduates. The four independent variables are information...